Case Study: Direct Mail

Doughdough was approached by a client wishing to promote a conference aimed at business leaders. Traditionally they had used standard direct mail and promotional activity, however response rates were low. The client was seeking an alternative high impact direct mail campaign that would get them noticed. Doughdough developed a fully client branded Jelly Bean gift box containing details of the event.

The feedback was very positive. They found that the PA’s of the potential target audience were opening the mail, and offering the beans to their employers, along with an explanation of where they came from. The client experienced a response rate higher than any direct mail campaign previously executed, and continues to use doughdough for new events.